WordPress Announces .blog gTLD Plans with a Cost of $19 Million


📅 - Automattic, the parent company of WordPress bought the rights to .blog, a new gTLD in 2015 for $19 million. They beat out Google and a few other companies in the auction. CEO Matt Mullenweg of Automattic announced, in a blog post, that Automattic is behind Knock Knock Whois There LLC, which is the company of registry for the .blog gTLD.

The .blog domains will become available from one of the partner domain registrars of WordPress.com.
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