May, 2016 : Choosing a Marketing Intern for Your Small Business
📅 - When you decide an intern is a good fit for your business, the process is much like hiring a new employee. You will be choosing mainly from college students and entry-level applicants needing quite a bit of training. However, you may not have to pay them much or anything at all since they will be getting college credit for the internship.
In general, a marketing intern is a better investment than most other types of interns. They come in inexperienced, but they also bring a fresh perspective, which can be a huge benefit. Here are a few tips you can use to help you find the right marketing intern for your small business.
Finding Top Candidates
There are several ways to find the best candidates for your internship. The main place to go when you want to hire an intern is a local college or university. They will be able to get you in front of those specifically looking for an internship in marketing. You may need to get your listing on the job board for the school, which might have a small fee, but it's worth it for the pool of interns you will get to select from.
Along with universities, you can attend job fairs or use the internet to find top candidates. Many young interns will search online for internships in marketing. They may search sites, such as Interships.com or SimplyHired.com to find you.
Narrow the Pool by Looking for Specific Qualities
In today's marketing world, you need to look for specific qualities in your intern. Consider it much like a job interview, as you may hire the intern for a position in your company once the internship has ended. Some of the qualities to look for include:
Good Writing Skills – The marketing world today requires excellent writing. Whether it's an ad or a blog post, your intern should be able to provide writing samples. If not, you can have them write something for you about your business. If they don't possess good writing skills, it's a big red flag.
Proficiency in Social Media – With social media becoming one of the most popular and best way to market, your intern should be able to use Facebook, Twitter and other platforms very well. You can check their personal profiles to see if they use social media proficiently and you can look to see if anything looks unprofessional.
Confidence – One of the most important qualities for anybody in marketing is confidence. Your intern should be able to carry a conversation and make eye contact with you during the interview.
Experience in Leadership – You may not find an intern with much management experience, but they should have some experience in leadership. While they may not manage your entire marketing campaign, leadership skills help your intern work with your team.
Interview Just Like You Would for a Job
Before you choose your marketing intern, take the time to conduct the same type of interviews you would for a job position at your company. If you'd usually do a one-on-one interview, and then a group interview with other decision-makers, use the same process. You want to vet the intern the same as any other potential employee. This benefits both you and the intern, as it's a part of the hiring and screening process.
Hiring an intern can provide a number of benefits to any small business. If you've decided your company can benefit from training a marketing intern, use these tips to help with the search and hiring process of your new intern.
In general, a marketing intern is a better investment than most other types of interns. They come in inexperienced, but they also bring a fresh perspective, which can be a huge benefit. Here are a few tips you can use to help you find the right marketing intern for your small business.
Finding Top Candidates
There are several ways to find the best candidates for your internship. The main place to go when you want to hire an intern is a local college or university. They will be able to get you in front of those specifically looking for an internship in marketing. You may need to get your listing on the job board for the school, which might have a small fee, but it's worth it for the pool of interns you will get to select from.
Along with universities, you can attend job fairs or use the internet to find top candidates. Many young interns will search online for internships in marketing. They may search sites, such as Interships.com or SimplyHired.com to find you.
Narrow the Pool by Looking for Specific Qualities
In today's marketing world, you need to look for specific qualities in your intern. Consider it much like a job interview, as you may hire the intern for a position in your company once the internship has ended. Some of the qualities to look for include:
Good Writing Skills – The marketing world today requires excellent writing. Whether it's an ad or a blog post, your intern should be able to provide writing samples. If not, you can have them write something for you about your business. If they don't possess good writing skills, it's a big red flag.
Proficiency in Social Media – With social media becoming one of the most popular and best way to market, your intern should be able to use Facebook, Twitter and other platforms very well. You can check their personal profiles to see if they use social media proficiently and you can look to see if anything looks unprofessional.
Confidence – One of the most important qualities for anybody in marketing is confidence. Your intern should be able to carry a conversation and make eye contact with you during the interview.
Experience in Leadership – You may not find an intern with much management experience, but they should have some experience in leadership. While they may not manage your entire marketing campaign, leadership skills help your intern work with your team.
Interview Just Like You Would for a Job
Before you choose your marketing intern, take the time to conduct the same type of interviews you would for a job position at your company. If you'd usually do a one-on-one interview, and then a group interview with other decision-makers, use the same process. You want to vet the intern the same as any other potential employee. This benefits both you and the intern, as it's a part of the hiring and screening process.
Hiring an intern can provide a number of benefits to any small business. If you've decided your company can benefit from training a marketing intern, use these tips to help with the search and hiring process of your new intern.
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