May, 2016 : Improve Your Video Search Rank With These 5 Tricks

📅 May 2, 2016 - Are you concentrating on video content enough? Your website needs good video content in order to rank well in search. To give your website the best chance at ranking well, you need to put more video content online–but not just any video content will do.

If you try the 5 tricks we've listed below, you'll improve your search rank and keep visitors on your site longer.

5 Ways to Improve Video Search Rank
1. Host your videos on your own domain

Always, without exception, host your videos on your own domain if you're serious about ranking video content in search.

Using Youtube or Vimeo is wonderful for social purposes, but not for hosting video content. By hosting it on their website, you're giving all the search cred to that website instead of your own.

Some companies create “teaser” videos for Youtube and then include CTAs in the video that direct the viewer to their website to view the full video. This way, you can get the best of both worlds–the audience of YouTube and the traffic to your own website.

2. Make a video gallery

Make videos easy to browse by arranging them in an indexed gallery. Not only will users be able to quickly find videos they're interested in under the proper category and keyword, but by creating separate landing pages for each video, you're indexing each video so search engines can more easily find and rank the content.

3. Transcriptions rank content that wasn't ranking before

Transcribing a video is a smart SEO move that can rank videos that aren't currently ranking. By adding the transcription of a video, you get a chance to use text keywords to rank your video in search.

Add your video transcriptions right to the HTML of each page where your videos are hosted. Transcriptions let users read your video content if they can't listen or have a hearing disability. At the same time, the transcription provides a keyword-rich chunk of text for search engines to crawl.

4. Metadata is so important

Rich metadata is one of the best methods to increase the ranking of your video content in search. Some companies rely on the smart strategy of including long tail keywords in the metadata.

Hidden tags in the HTML code of your video landing pages are important areas to populate–Facebook OpenGraph tags, Schema.org's microdata tags, and Twitter card tags can all boost your video content in search.

5. Allow viewers to embed your video content

If you're creating good videos that bring value to your viewers and make people stick around on your website, chances are, there are lots of people who will want to embed your video content on their own websites. That's why it's essential that you make it easy for viewers to embed your video (resulting in inbound links to your website). We call that an SEO win! Include the code for users to embed your video easily.

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📅 May 2, 2016 - Amazon Beats Forecasts for the First Quarter of 2016 - Amazon, a retail and cloud giant, has exceeded the forecasts for the first quarter sales for 2016. They saw a 28% increase in sales and brought in profits of $513 million during the first quarter. This was nearly double the forecast. The success came largely in part because of the AWS cloud growth experienced by the company.

Amazon is headquartered in Seattle, Washington and was founded in 1994. They have a focus on cloud and ecommerce activity. When the news of the huge profits was announced, shares of the company increased by 10% in just one hour. The share price was as high as $677.74 on Friday.
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📅 May 2, 2016 - The Global Hybrid Cloud Market Expected to See Huge Gains by 2021 - MarketsandMarkets released a new report stating that the global hybrid cloud market is expected to significantly gain value by 2021. The report stated that the growth from the current value of about $33.28 billion could reach as much as $91.74 billion by 2021. MarketsandMarkets believes the growth will come from the market moving towards flexibility and scalability provided by cloud-based services.

The report also shows that North America is expected to see the largest amount of hybrid cloud growth, while the APAC region will also see large increases to the cloud market.
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📅 May 2, 2016 - Cloud Services Offered by Microsoft in India Experience a Higher Rate of Adoption - Microsoft has seen a higher rate of adoption for cloud services in India. They are now aiming to take over about 40% of the market share in the country, which will be worth about $1.9 billion by 2018.

Microsoft India is headquartered in Gurgaon, India and provides the Indian branch of the software and cloud global giant. Chairman of the Indian division Mr. Bhaskar Pramanik announced the gains in India during an interview with ETTelecom.com. The gains have come from a larger interest in cloud options for startup and small businesses in India.
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All of this can become rather overwhelming if you're new to the process. Those looking to register a domain name can use the tips below to help with the process.

Check the Registrar

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With a focus on progressing the United Nations' Sustainable Development Goals (SDGs), WITFOR 2016 brings together hundreds of senior policy-makers, ICT experts, representatives of NGOs and GOs, researchers and private sector organizations to devise ways to use ICT to solve the problems of developing nations.

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