Jul 21, 2010 : 1&1 Launches .CO Domains


📅 - As one of only 11 exclusive Registrars worldwide, company has official certification to sell the new domain suffix.

1&1 Internet Ltd., a web hosting company, today announced that it is now offering .CO domain name registrations. The company claims that as one of only 11 exclusive Registrars worldwide, it has official certification to sell the new domain suffix. A variety of user-groups can now benefit from securing their relevant .CO domains for just GBP 29.99/year+VAT. It adds that businesses are advised to secure their domains early, as the granting of domain names is on a 'first-come, first-served' basis.

According to the company, domain experts expect strong demand for the .CO domain, especially in relation to trade and commerce. Studies have shown that Internet users positively associate the .CO suffix with terms such as 'COmmerce', 'COmpany' and 'COrporation'. Companies that currently hold a .COM domain now have an opportunity to extend their online identity with the corresponding .CO domain. Businesses may also be wise to gain a .CO version of their other key Internet addresses in order to help protect their online brand against cyber-squatters.

It mentions that the new top level domain is also suitable for 'COmmunities' and other Web 2.0 purposes. For example, the popular micro-blogging service Twitter already uses .CO for its 'T.CO' link service.

The company avers that the .CO domain originates as the top level domain for Colombia. To push global adoption, the Government of the country has forwarded the rights to a consortium; as a consequence, registrations are now permitted without any need for residence in South America.

It states that besides new .CO domains, it offers a wide range of top level domains at low prices. A bundle of 5 domains, for example, costs only GBP 19.99+VAT for the first year.

Oliver Mauss, CEO of 1&1 Internet Ltd., said, ".CO is short and catchy. Recognition value is therefore very high. The many possible uses for .CO as a suffix leads 1&1 as a Registrar to see strong potential."

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