Apr 18, 2008 : The Planet Adopts Brazil's Atitude
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Sao Paulo-based Atitude tailors its Webcasting services to some of the world's largest companies, including Pfizer, Schering-Plough, AstraZeneca, Novartis and Avon, as well as several medical societies.
In the past four years of its 20-year legacy, Atitude has delivered more than 700 Webcasts to thousands of viewers worldwide. Atitude became a customer of The Planet's dedicated hosting services in 2005. The company has extended its cooperation with The Planet by adopting its Anticipation Advantage service.
"In our business, our Webcasts are live, with several hundred people online for each event," Atitude chief technology officer Helder Conde said in a statement. "Our reputation is earned every time we conduct a Webcast, so uptime, stability and security are critical to us.
The Planet vice president of marketing and product management Steve Kahan said in a statement, "Our development of the Anticipation Advantage enables customers to thoroughly plan their IT infrastructure beyond their needs just today. The methodology also provides key process indicators about when they need to begin scaling, which eliminates the worry and frustration many organizations experience in the face of rapid growth."
Conde said host overseas was a difficult decision to make, but the cost of hosting in the US are five to six times lower than those in Brasil, where there is approximately a 70 percent tax levied on hardware.
Despite a costly hosting market, Universo Online (uol.com.br) acquired Digiweb in March and Plug In in February 2007, making it the third largest hosting provider in Brasil.
URL source: http://www.thewhir.com/marketwatch/081808_The_Planet_Adopts_Brazil_s_Atitude.cfm
Company: The Planet [theplanet.com -> softlayer.com -> ibm.com]
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