May, 2001 : EMC, VitalStream Partner to Enhance Video E-Mail Delivery
📅 - Electronic Media Communications (emcnews.com), a specialized multi-media public relations agency, today announced a partnership with VitalStream, a leader in audio and video streaming and advanced media hosting, to enhance the delivery of video e-mail, an interactive marketing communications tool that delivers rich media content and e-commerce capabilities directly to consumer, business-to-business and internal audiences.
EMC unveiled its video e-mail technology in April 2001. The company has since formalized its partnership with VitalStream to provide the infrastructure for more efficient and reliable video e-mail delivery. ?Video e-mail is quickly becoming one of the most sought-after tools by marketing professionals because they are no longer limited to one-way communications tactics,? said Scott Hardy, vice president of sales and marketing for EMC. ?With video e-mail, we can bundle the traditional forms of advertising, direct mail, public relations and promotions into one package that provides the recipient an immediate and interactive call to action. We are pleased VitalStream will help us streamline the process.?
Video e-mail delivers a company's message directly to targeted opt-in e-mail lists in video, audio and print formats, simultaneously. Creative content and valuable incentives, such as contests, prizes, coupons or similar offers, help trigger the viral distribution of the video e-mail. Unlike traditional advertising, which is one-way and static, video e-mail creates the opportunity for marketers to communicate directly with audiences on a one-to-one basis.
?VitalStream's network of multiple connections through several Tier One providers will ensure effective delivery capabilities for EMC's video e-mail service,? said Paul Summers, chief executive officer of VitalStream. ?VitalStream and EMC also collaborated to develop a proprietary and scaleabletracking system for video e-mail based on client needs.?
The tracking system accurately measures the effectiveness of each video e-mail. It monitors all actions made by recipients, including whether they watched a video, listened to audio, clicked through links and forwarded a message. The technology also tracks the genealogy of the video e-mail and builds a dynamic database for future online marketing campaigns.
EMC unveiled its video e-mail technology in April 2001. The company has since formalized its partnership with VitalStream to provide the infrastructure for more efficient and reliable video e-mail delivery. ?Video e-mail is quickly becoming one of the most sought-after tools by marketing professionals because they are no longer limited to one-way communications tactics,? said Scott Hardy, vice president of sales and marketing for EMC. ?With video e-mail, we can bundle the traditional forms of advertising, direct mail, public relations and promotions into one package that provides the recipient an immediate and interactive call to action. We are pleased VitalStream will help us streamline the process.?
Video e-mail delivers a company's message directly to targeted opt-in e-mail lists in video, audio and print formats, simultaneously. Creative content and valuable incentives, such as contests, prizes, coupons or similar offers, help trigger the viral distribution of the video e-mail. Unlike traditional advertising, which is one-way and static, video e-mail creates the opportunity for marketers to communicate directly with audiences on a one-to-one basis.
?VitalStream's network of multiple connections through several Tier One providers will ensure effective delivery capabilities for EMC's video e-mail service,? said Paul Summers, chief executive officer of VitalStream. ?VitalStream and EMC also collaborated to develop a proprietary and scaleabletracking system for video e-mail based on client needs.?
The tracking system accurately measures the effectiveness of each video e-mail. It monitors all actions made by recipients, including whether they watched a video, listened to audio, clicked through links and forwarded a message. The technology also tracks the genealogy of the video e-mail and builds a dynamic database for future online marketing campaigns.
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