Oct, 2001 : IBM Canada Appoints Ketchum as Agency of Record

📅 October 3, 2001 - Ketchum (ketchum.com) announced yesterday that it has been named public relations agency of record for IBM Canada Ltd (can.ibm.com). Ketchum is part of the One Blue agency network established inSeptember by its parent, Omnicom Group, to be one of IBM's three strategicglobal PR partners.

"We expect to use the One Blue network to find more creative, more effectiveways to communicate IBM's messages from all its business units and to buildupon one of the world's greatest brands," said Geoffrey Rowan, managingdirector of Ketchum in Canada. Financial details of the relationship werenot disclosed.
"At IBM Canada, we've long recognized the value of public relations as abusiness driver and we rely on the skilled professionals at our PR agency toprovide important strategic and tactical strengths to our communicationsteam," said Mike Quinn, manager, corporate public relations, IBM Canada."This new agency relationship integrates IBM's PR approach in Canada withits global strategy."

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