Jun, 2002 : Speedera Enhances DoubleClick Marketing Services

📅 June 25, 2002 - Content delivery service provider Speedera Networks Inc. (speedera.com) announced on Monday that online marketing tools developer DoubleClick (doubleclick.com) has chosen Speedera's content delivery network to improve the delivery of its Web content and reduce the cost of delivering ads.

According to Speedera, the company's global edge network will provide DoubleClick with additional points of presence and improved scalability, helping it scale to handle unpredictable traffic spikes
And Speedera says its Origin Site Integration allows DoubleClick to control how it uses its own existing ad serving infrastructure in addition to the Speedera CDN, with delivery from both sources managed by Speedera's Global Traffic Management system.
"DoubleClick is absolutely committed to providing the most reliable and highest quality of service to our customers," says Mok Choe, DoubleClick's chief information officer. "Speedera combines a content delivery network with powerful logging systems and management tools that will help us to extract detailed data on DART network performance."
In addition to the content delivery services, says Speedera, DoubleClick will benefit from the company's SpeedEye management tools, which provide detailed logging and reporting in support of DoubleClick's DART ad management service. The SpeedEye tools include the ability to view real-time and stored information on performance, usage and packet loss.

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