Nov 4, 2004 : Customers Research Online, Says Easily

📅 November 4, 2004 - According to research conducted by UK-based Web hosting company Easily.co.uk (easily.co.uk), 76 percent of consumers turn to the Internet first when trying to locate a business, easily outdistancing traditional sources, with 18 percent using the Yellow Pages and Thomson Directory, and six percent using directory inquiry services.

According to Easily, the research showed quite convincingly that small businesses that do not yet have Web sites are not benefiting from the growing tendency of consumers to search for businesses online. The company cites research showing 72 percent of the UK's 4 million small business have online presences, leaving a million businesses still without Web sites.
"These findings show that as the UK continues to embrace the Internet, companies without a Web presence will miss out on a significant number of sales leads. Gone are the days when a favorable position in a business directory alone could boost business success," says Jonathan Robinson, director of business development at Easily. "With this in mind, small businesses can no longer afford not to be online. This need not be expensive. The benefits on offer far outweigh the small cost, and these days you can easily create an inexpensive and professional Web site."
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