Jan 31, 2005 : Go Daddy's 2nd Super Bowl Ad Rejected

📅 January 31, 2005 - Web hosting provider and domain registrar Go Daddy (godaddy.com 👉 Total Reviews: 81
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Because the ad was rejected, said Parsons in his weblog, the company will run the same ad in both time slots it has purchased. The original ad, which Fox has already approved, will run at halftime and in the final minutes of the game.
In a move to take advantage of the publicity, Go Daddy said it will make the rejected ad available on its Web site on Monday, January 31.
"We will make the second 'rejected' ad available sometime late on Monday, January 31, for your pre-Super Bowl viewing enjoyment. It's funny and it makes me laugh. I hope it does the same for you," Parsons wrote.
Go Daddy has invested $4.8 million in Super Bowl advertising as part of its efforts to increase brand awareness outside the Web hosting community. The company says it is not concerned with the stigma attached to Super Bowl ads, a sober reminder of dot-com-era excess.
"Remember, one of the main differences between GoDaddy.com and all those .coms that advertised in the 1999 Super Bowl and then went up in smoke - is that Go Daddy actually makes money," Parsons wrote.