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WHTop → 📋 News → Data Center Firm Park Place Taps Genie Bouchard For TV Campaign
Data Center Firm Park Place Taps Genie Bouchard For TV Campaign
📅 - Park Place Technologies is taking an unusual route for a data center services provider, launching a consumer-style advertising campaign featuring professional athlete Genie Bouchard. The campaign, built around the concept of a 'Genie from IT,' is set to air across major sports networks, including a CBS broadcast during the Atlanta Pickleball Championships on May 2.
Park Place Technologies is not typically associated with TV commercials, let alone sports-driven brand storytelling. The company operates in the background of enterprise IT, providing hardware maintenance and managed services to more than 21,500 organizations globally. Its customer base includes a significant portion of Fortune [...][... Check source for end of article ...]
📅 - New Subsea Link To Connect Scotland And Iceland By 2030 - Farice is planning a new submarine cable between Scotland and southern Iceland, adding another route into Europe at a time when the island's connectivity is under pressure. The project, named Auður, is still in early stages, but the intent is clear. More capacity, more redundancy, and a stronger position for Iceland in the wider network map.
Farice already operates several subsea systems linking Iceland to Europe. This new cable would extend that network, with a landing point expected near Glasgow or Edinburgh. From there, traffic can move into established European hubs such as London, Dublin, and Amsterdam, as well as Nordic networks.
The timeline stretches out. A marine survey is [...]
📅 - TD SYNNEX Partners with Gcore to Expand AI Solutions - TD SYNNEX is expanding its AI distribution strategy through a new agreement with Gcore, bringing sovereign AI software into its European partner ecosystem. The deal focuses on simplifying how partners deploy and scale AI infrastructure, particularly in regulated environments where performance, latency, and data control are tightly constrained today.
TD SYNNEX is not introducing a new category here. It is responding to a growing gap between AI ambition and operational reality. Many enterprises want to run AI workloads, but the complexity of infrastructure design, GPU orchestration, and compliance requirements slows adoption. The promise of this partnership is to compress that complexity [...]
📅 - Kaseya Launches Autonomous AI Platform for IT Management - Kaseya is making a more aggressive move into AI-driven IT operations, introducing what it calls an agentic IT management platform designed to act rather than advise. The company says the system, powered by Kaseya Intelligence, goes beyond surfacing insights and instead executes tasks across IT, security, and backup environments without human intervention.
Kaseya is positioning this as a structural shift. Most vendors have already layered AI into their tools, but largely as recommendation engines. Kaseya's claim is that this approach breaks down when data is fragmented across systems. Insights become partial, actions remain manual, and technicians end up doing more work interpreting [...]
📅 - Internet Disruptions in Q1 2026 Expose Enterprise Risk - Internet disruptions in the first quarter of 2026 were shaped less by technical faults than by politics, power failures, and conflict, according to new data from Cloudflare. The incidents ranged from government-imposed shutdowns to physical damage to cloud infrastructure, exposing how fragile global connectivity remains when external pressures mount.
The pattern is uneven. Some outages were localized and brief. Others stretched across days or weeks, effectively removing entire populations from the Internet. What stands out is not just frequency, but diversity of causes. Elections, military strikes, grid collapses, and even extreme weather all played a role.
For enterprises, the [...]
📅 - SAS Targets Quantum AI Doubts With New Testing Platform - SAS is moving to operationalize quantum AI experimentation, pairing a new product launch with fresh survey data that suggests enterprise hesitation is shifting away from cost and toward uncertainty about real-world value, even as interest remains high across industries still testing where quantum systems might realistically outperform classical computing approaches in day-to-day business environments.
The timing feels deliberate. SAS is introducing something it calls Quantum Lab, a sandbox tied to its Viya platform, expected to roll out in the fourth quarter. At the same time, it is circulating survey results drawn from more than 500 executives worldwide, effectively reframing the [...]
📅 - Cognizant Expands AI Infrastructure with Astreya Acquisition - Cognizant is moving to expand its role in enterprise AI infrastructure, agreeing to acquire managed services provider Astreya in a deal that reflects growing demand for operationalizing AI at scale, as enterprises shift focus from experimentation toward production systems, even while the financial details of the transaction remain undisclosed ahead of an expected 2026 close.
The move lands at an awkward moment for the services market. Everyone is talking about AI infrastructure, fewer are running it at scale without friction. Cognizant is effectively buying its way deeper into that layer - not just consulting, but the day-to-day mechanics of keeping AI systems alive, tuned, and [...]
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