Google, BMW and Gap Moving into Augmented Reality Shopping


📅 - A real world application of Google's ambitious virtual reality effort will allow shoppers to see what they can get without stepping outside their home. Recently, Google announced partnerships with Gap and BMW for the 3D-scanning project named Tango.

The technology uses cameras and sensors to create digital images in physical space. It's similar to the mobile game Pokemon Go. It was announced at the CES show in Las Vegas and Google hinted at even broader ambitions for this mapping technology.

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