Nov, 2016 : Black Friday Outages Stunt Big Box Profits


📅 - Macy's website was overloaded by Black Friday traffic last week, prompting users who tried to access the mobile site with a message that read “Temporarily unavailable due to some routine site maintenance.” But routine site maintenance wasn't really the reason for the error message. The website crashed when it was overwhelmed with Black Friday shopping traffic for more than 8 hours – arguably on the worst day of the year for this type of scenario to occur.

Both the desktop and mobile versions of the site were down for 8 hours on Black Friday, and on the highest-grossing Black Friday for mobile yet – more than $1 billion in retail mobile revenue was documented, a 33% increase from last year.


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