May, 2016 : 5 Most Active Industries on Social Media

📅 May 3, 2016 - Wondering which industries have the most success using social media for business? The top 5 most active industries on social media might surprise you. The speed and ease of access of networks like Facebook and Twitter make social media a rich place for these industries.

5 Most Active Industries on Social Media
Entertainment

A study showed that an unbelievable 64% of Facebook posts over a given time period were entertainment industry posts. The entertainment industry includes several sub-industries: Retail, automotive, telecommunications, financial services, food, and beverage.

Search engines

The search industry is really active on social media, with an arm in many other industries. This industry uses social media to connect with users, promote ideas, and start conversations online.

Marketing firms

Marketing firms know social media like the back of their hands. Why wouldn't they use it to their advantage? A large chunk of business' posts on social media come from marketing firms and individual marketers (freelancers, contractors, etc.). They're very active on social media.

Real estate

Real estate agents and companies find great success using social media to promote and share the houses and commercial properties for sale and rent in a local area. Because social media posts are more easily seen and referred to than paper magazines or flyers, the real estate industry stays very active on social media.

Retail

Representing 12.4% of all business' posts on social media, the retail industry is definitely active on social media. Retail companies use their social media pages to gauge and excite audience interest in products, promote specials, and engage customers.