Apr, 2016 : Moving from Blogger to Editor By Hiring Writers
📅 - Every business person knows time equals money. When you plan on succeeding with a blog, you have to balance your time compared to the money you spend outsourcing to others, specifically writers. Going from a blogger to an editor with your blog is a big move. However, it might be the right move for you.
Your time is very important and you want to make sure you spend it on what you are best at. If you're not a great writer and have been doing all the writing for your blog just to save money, it might be time to trade some money for some time. Maybe you're better at editing and marketing than writing. If this is the case, outsourcing work to writers and stepping into an editor/marketer role may be the best move.
You may not be familiar with outsourcing and you may be afraid you won't get the quality of writing you really want. If you're not a professional writer, you should actually be able to find better quality from good writers. However, you can't go cheap when hiring writers.
Moving from a blogger to an editor is a big leap and it may include more than hiring just writers. You may also be able to outsource other tasks you're not as good at, such as design, social media management and technical tasks. It's best to outsource anything you're not good at to an expert in the field.
Below you will find a few tips to help with outsourcing to writers, along with some of the benefits you may gain.
Benefits of Using Writers for Your Blog
When you hire writers or allow guest posts on your blog, you won't need to worry as much about content. There are several benefits that come along with allowing others to provide you with content. Some of the benefits include:
No more rushing just to get a post up on time
You gain time for other tasks, such as marketing and editing.
You can spend time editing and really polishing the posts to provide even better quality.
You can spend time working on personas, topic planning and growing your blog traffic.
You will have time to seek out sponsorships or add other streams of revenue to your blog.
There are several other benefits you gain from using writers for your blog. These are just some of the many benefits that come along with gaining more time.
How to Gain Writers Free of Charge
Maybe your budget is a bit tight. When this is the case, you can use guest posting to help take the pressure off your own writing. Allowing other writers to submit guest posts is a great way to get content free of charge. You will need to allow them to include a link in a bio or in the content, but it's a small price to pay for free content.
With guest posting, you do need to set up some guidelines. Make sure you have a minimum word count, a style guide and any other specifics you want to include. You may even want to give writers a few general topics to choose from to help keep submissions you can't use to a minimum.
Hiring Paid Writers
Another way to get the content you need without writing it yourself is to hire paid writers. Make sure you can budget for a specific number of posts every week or month before you get into paying a writer. Even if you still need to write a few, a paid writer can help take the pressure off every week.
Paid writers will provide a more reliable source than guest writers. You can negotiate the price, if you're going to use them regularly, as well. Often, the quality is much better, too.
When hiring writers, you should try a few before you negotiate a regular deal. Take the time to buy one or two posts from three or four writers to see the quality and turnaround time. Don't just trust the samples they give you. Then, choose the writer you like the best and negotiate a weekly, monthly or quarterly rate.
No matter which way you go, guest writers or paid writers, you can use writers to take the pressure off of you. This is a great way to go from a blogger to an editor and really gain the time you need to build your blog to the next level.
Your time is very important and you want to make sure you spend it on what you are best at. If you're not a great writer and have been doing all the writing for your blog just to save money, it might be time to trade some money for some time. Maybe you're better at editing and marketing than writing. If this is the case, outsourcing work to writers and stepping into an editor/marketer role may be the best move.
You may not be familiar with outsourcing and you may be afraid you won't get the quality of writing you really want. If you're not a professional writer, you should actually be able to find better quality from good writers. However, you can't go cheap when hiring writers.
Moving from a blogger to an editor is a big leap and it may include more than hiring just writers. You may also be able to outsource other tasks you're not as good at, such as design, social media management and technical tasks. It's best to outsource anything you're not good at to an expert in the field.
Below you will find a few tips to help with outsourcing to writers, along with some of the benefits you may gain.
Benefits of Using Writers for Your Blog
When you hire writers or allow guest posts on your blog, you won't need to worry as much about content. There are several benefits that come along with allowing others to provide you with content. Some of the benefits include:
No more rushing just to get a post up on time
You gain time for other tasks, such as marketing and editing.
You can spend time editing and really polishing the posts to provide even better quality.
You can spend time working on personas, topic planning and growing your blog traffic.
You will have time to seek out sponsorships or add other streams of revenue to your blog.
There are several other benefits you gain from using writers for your blog. These are just some of the many benefits that come along with gaining more time.
How to Gain Writers Free of Charge
Maybe your budget is a bit tight. When this is the case, you can use guest posting to help take the pressure off your own writing. Allowing other writers to submit guest posts is a great way to get content free of charge. You will need to allow them to include a link in a bio or in the content, but it's a small price to pay for free content.
With guest posting, you do need to set up some guidelines. Make sure you have a minimum word count, a style guide and any other specifics you want to include. You may even want to give writers a few general topics to choose from to help keep submissions you can't use to a minimum.
Hiring Paid Writers
Another way to get the content you need without writing it yourself is to hire paid writers. Make sure you can budget for a specific number of posts every week or month before you get into paying a writer. Even if you still need to write a few, a paid writer can help take the pressure off every week.
Paid writers will provide a more reliable source than guest writers. You can negotiate the price, if you're going to use them regularly, as well. Often, the quality is much better, too.
When hiring writers, you should try a few before you negotiate a regular deal. Take the time to buy one or two posts from three or four writers to see the quality and turnaround time. Don't just trust the samples they give you. Then, choose the writer you like the best and negotiate a weekly, monthly or quarterly rate.
No matter which way you go, guest writers or paid writers, you can use writers to take the pressure off of you. This is a great way to go from a blogger to an editor and really gain the time you need to build your blog to the next level.
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