Apr, 2016 : Small Business Metrics You Should Monitor Closely
📅 - Tracking different metrics for your business website will help you make adjustments and grow your business. You will be able to better spend your marketing dollars and get far more out of each dollar instead of feeling like you wasted it. Tracking is just one part of it, however. You also have to monitor your metrics.
With Google Analytics it's easy to monitor the most important metrics for your small business website. Here are five things you should always be paying attention to when it comes to your Google Analytics Reports.
Acquisition Overview
This report will show you how many people have visited your websites for a given timeframe. It's an important report and will show you whether you're getting search traffic or not. It's good for at least 50% of your traffic to come from the search engines. This means people are finding you by using a Google search or another type of search.
Total Conversions
Another very important metric for any small business website is conversions. Often, site owners only look at the averages instead of setting up goals based on the numbers. without any goals, it's hard to see if you're achieving what you set out to achieve with your website.
The total conversions will help you see if visitors are taking action and can help you make adjustments. Conversions happen when somebody subscribers, makes a purchase or takes another action you want them to take. Use the total conversions to set up goals, which you can do right in Google Analytics.
Conversions By Channel
Along with total conversions, you should be looking at your conversions for each channel. Whether it's for a specific ad campaign or landing page, looking at how well it's performing will make a difference. You may use one for your social media ads, while you use another channel for pay-per-click ads and even another for some other type of advertising. This metrics will help you to see which campaign is working the best and allow you to adjust how you spend your marketing dollars.
Social Engagement and Reach
Social reach is very important. It's necessary to reach people on social media sits, along with engage them on these platforms. This metric will show you which social platforms are sending you the most traffic and how you're performing on each one.
Bounce Rates
This metric is very important and you want to pay close attention to your bounce rates. You only get about 3 seconds to catch the eye of a visitor before they leave. If you have a high bounce rates, it means visitors are landing on a page and leaving before they ever make it to another page on your site.
A high bounce rate may negatively affect your overall SEO. It will also hurt your conversions.
These five metrics are vital to any small business website. If you want to get the most out of your site and your marketing, make sure you take the time to track and monitor these very important metrics.
With Google Analytics it's easy to monitor the most important metrics for your small business website. Here are five things you should always be paying attention to when it comes to your Google Analytics Reports.
Acquisition Overview
This report will show you how many people have visited your websites for a given timeframe. It's an important report and will show you whether you're getting search traffic or not. It's good for at least 50% of your traffic to come from the search engines. This means people are finding you by using a Google search or another type of search.
Total Conversions
Another very important metric for any small business website is conversions. Often, site owners only look at the averages instead of setting up goals based on the numbers. without any goals, it's hard to see if you're achieving what you set out to achieve with your website.
The total conversions will help you see if visitors are taking action and can help you make adjustments. Conversions happen when somebody subscribers, makes a purchase or takes another action you want them to take. Use the total conversions to set up goals, which you can do right in Google Analytics.
Conversions By Channel
Along with total conversions, you should be looking at your conversions for each channel. Whether it's for a specific ad campaign or landing page, looking at how well it's performing will make a difference. You may use one for your social media ads, while you use another channel for pay-per-click ads and even another for some other type of advertising. This metrics will help you to see which campaign is working the best and allow you to adjust how you spend your marketing dollars.
Social Engagement and Reach
Social reach is very important. It's necessary to reach people on social media sits, along with engage them on these platforms. This metric will show you which social platforms are sending you the most traffic and how you're performing on each one.
Bounce Rates
This metric is very important and you want to pay close attention to your bounce rates. You only get about 3 seconds to catch the eye of a visitor before they leave. If you have a high bounce rates, it means visitors are landing on a page and leaving before they ever make it to another page on your site.
A high bounce rate may negatively affect your overall SEO. It will also hurt your conversions.
These five metrics are vital to any small business website. If you want to get the most out of your site and your marketing, make sure you take the time to track and monitor these very important metrics.
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