Feb 14, 2011 : Go Daddy Introduces Premium DNS

📅 February 14, 2011 - Company provides 99.999% uptime combined with DNSSEC & easy-to-use control panel.

Go Daddy, a domain name Registrar and hosting provider, today introduced Premium DNS service. The company mentions that there are more than 200 million registered domain names that comprise the Internet, all of them running through DNS - a critical process which matches meaningful domain names (i.e. 'GoDaddy.com') with the numerical IP identifiers to locate that website on a particular server (i.e. 97.74.104.201). Its Premium DNS service provides users with tools to enhance and protect that process.

It avers that through the company's global Anycast (DNS routing) network, Premium DNS service offers faster, more reliable and more secure DNS resolution. Traffic is balanced across its multiple data centers throughout the United States, Europe and Asia, to eliminate a single point of failure and to route DNS activities for maximized performance.

According to the company, Premium DNS users enjoy options such as creating a vanity name and custom DNS Zone templates for their domain name's server, as well as adding multiple users to one account. Customers have the option to perform bulk imports, exports and updates to multiple domain names at the same time. Most significantly, customers are given the option to easily enable DNSSEC - a security tool that authenticates DNS records when an internet user tries to visit their domain name. By assigning a specially-encrypted key to validate the DNS lookup, this tool can help prevent traffic from being diverted to a malicious computer and compromised, as part of an internet attack. It adds that the company's Premium DNS service offers a simple 'one-click' solution to set up DNSSEC - simplifying a process usually riddled with complexities.

It says that typically, DNS management can be expensive to operate, not to mention confusing. But the company is now offering this ability through a user-friendly approach, at a fraction of competitor prices - all backed with its free, 24/7 customer support.

"Go Daddy customers not only take pride in their online presence, but many also depend on it for their business," said Go Daddy CEO and Founder Bob Parsons. "With the customization tools we provide through Premium DNS, customers can easily tailor their DNS functionality and - it comes with a 99.999 percent uptime guarantee!"