Jul 19, 2010 : ThinkGrid Partners with Infraserve
📅 - To provide Infraserve's resellers another option to offer a range of cloud computing services.
ThinkGrid, a platform provider enabling IT services from the cloud, today announced a distribution agreement with Infraserve Managed Services, a distributor to Australia's IT channel, which gives Australian resellers another option to offer a range of cloud computing services. The company states that Infraserve will add it to its portfolio of cloud services and provide resellers with the ability to further build out their recurring revenue and managed services offerings including Hosted Virtual Desktop and Virtual Server Infrastructure. Infraserve will work with VADIS Systems, the company's master distributor, to continue to grow the company's base after its success in the Australian cloud services market. Infraserve is helping the channel to move quickly and realize the opportunity from cloud services without having to invest in the highly complex and costly IT infrastructures needed to deliver this new model of computing.
It further states that resellers struggling to build their own cloud infrastructure or launch their managed services department can partner with Infraserve to offer these cloud services from the company's enterprise-class cloud platform, built across a series of tier 4 data centers that provide low latency, locally-based services. The company and Infraserve provide a billing and provisioning platform, so that resellers can offer a fully scalable range of IT services such as Hosted Virtual Desktops, Exchange and Communications, VoIP, Software-as-a-Service, Virtual Server Infrastructure and Cloud Storage on a 'pay monthly" basis without long term onerous contracts. Resellers can offer these cloud services at relatively lower costs than traditional physical hardware and software whilst achieving much higher margins. The company adds that when coupled with existing offerings such as consultancy, support and integration, resellers can create highly-profitable and predictable recurring revenue streams with the minimum of investment compared to the cost of setting up, owning and managing an entire cloud platform.
It articulates that in order to ensure the end-user experience of cloud services is of the highest standard, Infraserve aims to recruit a limited number of core resellers interested in selling cloud computing. These partners would subscribe to the InfraServe Reseller Partner Program. In return, resellers will be equipped with the necessary resources to effectively move customers to the cloud. These will include: training and education (assisting the channel to come to grips with managed services); lead generation; support services (if required); a provisioning and billing engine. The latter being a very important component of making the supply of cloud computing easy.
According to Rob Lovell, CEO at ThinkGrid, "Businesses often underestimate the sheer scale of investment needed to build and run cloud computing infrastructures. Bringing together a range of technologies to create a highly-scalable cloud platform is difficult enough, let alone adding the billing and provisioning engine that ensures customers can flick a switch, scale up or down services and pay for them as needed. You've then got to employ the type of expertise that can make sure this vast infrastructure stays up and running 24/7, 365 days a year. Get any of this wrong and you'll be out of the cloud business almost as soon as you've entered it. This is why we're extremely pleased to be working with Infraserve to deliver a truly partner-centric model that helps resellers transform their business to meet the unique demands of cloud computing."
"Australia's IT market is a fertile ground for cloud computing services. Firstly, as we come out of a global recession the economy is growing so quickly that demand for IT is outstripping supply by nearly 40%. This isn't helped by the fact that there has been a serious drop in IT expertise in the country due to talent being attracted overseas to the US and Europe. In addition, Australia has some of the most geographically dispersed communities and businesses in the world," said Roy Pater, Managing Director at Infraserve. "The cloud computing model, where IT services are delivered on a pay-per-use basis from off-premise, fully-managed data centers is a perfect fit for these market conditions. Resellers have a prime opportunity to capitalize on this trend, but they must move quickly to defend their business from other vendors such as the telcos and hosting companies who are moving rapidly into cloud computing."
Pater concluded, "The current reseller model is being challenged by cloud computing. However, it's not that dissimilar to the early days of the PC. One of the key growing pains experienced during that period was that resellers felt they needed to be a PC manufacturer or assembler to sell PCs. The channel quickly learned that this was not profitable and fraught with supply chain issues so went back to sourcing equipment from dedicated manufacturers who focused on building good products. Subsequently, distributors took care of the supply chain and the channel focused on their clients' needs and built solutions for these. We can learn from history by applying the same logic to cloud computing. Let the dedicated providers develop and build out the core cloud offerings. Whilst the resellers do what they have been doing best for years and this is to understand and take care of their clients' needs."
ThinkGrid, a platform provider enabling IT services from the cloud, today announced a distribution agreement with Infraserve Managed Services, a distributor to Australia's IT channel, which gives Australian resellers another option to offer a range of cloud computing services. The company states that Infraserve will add it to its portfolio of cloud services and provide resellers with the ability to further build out their recurring revenue and managed services offerings including Hosted Virtual Desktop and Virtual Server Infrastructure. Infraserve will work with VADIS Systems, the company's master distributor, to continue to grow the company's base after its success in the Australian cloud services market. Infraserve is helping the channel to move quickly and realize the opportunity from cloud services without having to invest in the highly complex and costly IT infrastructures needed to deliver this new model of computing.
It further states that resellers struggling to build their own cloud infrastructure or launch their managed services department can partner with Infraserve to offer these cloud services from the company's enterprise-class cloud platform, built across a series of tier 4 data centers that provide low latency, locally-based services. The company and Infraserve provide a billing and provisioning platform, so that resellers can offer a fully scalable range of IT services such as Hosted Virtual Desktops, Exchange and Communications, VoIP, Software-as-a-Service, Virtual Server Infrastructure and Cloud Storage on a 'pay monthly" basis without long term onerous contracts. Resellers can offer these cloud services at relatively lower costs than traditional physical hardware and software whilst achieving much higher margins. The company adds that when coupled with existing offerings such as consultancy, support and integration, resellers can create highly-profitable and predictable recurring revenue streams with the minimum of investment compared to the cost of setting up, owning and managing an entire cloud platform.
It articulates that in order to ensure the end-user experience of cloud services is of the highest standard, Infraserve aims to recruit a limited number of core resellers interested in selling cloud computing. These partners would subscribe to the InfraServe Reseller Partner Program. In return, resellers will be equipped with the necessary resources to effectively move customers to the cloud. These will include: training and education (assisting the channel to come to grips with managed services); lead generation; support services (if required); a provisioning and billing engine. The latter being a very important component of making the supply of cloud computing easy.
According to Rob Lovell, CEO at ThinkGrid, "Businesses often underestimate the sheer scale of investment needed to build and run cloud computing infrastructures. Bringing together a range of technologies to create a highly-scalable cloud platform is difficult enough, let alone adding the billing and provisioning engine that ensures customers can flick a switch, scale up or down services and pay for them as needed. You've then got to employ the type of expertise that can make sure this vast infrastructure stays up and running 24/7, 365 days a year. Get any of this wrong and you'll be out of the cloud business almost as soon as you've entered it. This is why we're extremely pleased to be working with Infraserve to deliver a truly partner-centric model that helps resellers transform their business to meet the unique demands of cloud computing."
"Australia's IT market is a fertile ground for cloud computing services. Firstly, as we come out of a global recession the economy is growing so quickly that demand for IT is outstripping supply by nearly 40%. This isn't helped by the fact that there has been a serious drop in IT expertise in the country due to talent being attracted overseas to the US and Europe. In addition, Australia has some of the most geographically dispersed communities and businesses in the world," said Roy Pater, Managing Director at Infraserve. "The cloud computing model, where IT services are delivered on a pay-per-use basis from off-premise, fully-managed data centers is a perfect fit for these market conditions. Resellers have a prime opportunity to capitalize on this trend, but they must move quickly to defend their business from other vendors such as the telcos and hosting companies who are moving rapidly into cloud computing."
Pater concluded, "The current reseller model is being challenged by cloud computing. However, it's not that dissimilar to the early days of the PC. One of the key growing pains experienced during that period was that resellers felt they needed to be a PC manufacturer or assembler to sell PCs. The channel quickly learned that this was not profitable and fraught with supply chain issues so went back to sourcing equipment from dedicated manufacturers who focused on building good products. Subsequently, distributors took care of the supply chain and the channel focused on their clients' needs and built solutions for these. We can learn from history by applying the same logic to cloud computing. Let the dedicated providers develop and build out the core cloud offerings. Whilst the resellers do what they have been doing best for years and this is to understand and take care of their clients' needs."
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