Jan, 2010 : 1&1 Internet Launches 1&1 ListLocal Service


📅 - Using company's local web service SMBs can now submit their business information to Internet Yellow Pages to be included in various online directories.

1&1 Internet, Inc., a web hosting company, today released the new 1&1 ListLocal Service. The company states that using this service, small and medium-sized businesses (SMBs) are now able to quickly and easily submit their business information to Internet Yellow Pages (IYP) to be included in various online directories. It further states that professionals have the opportunity to promote their business over the internet without using mass e-mail marketing initiatives or scattered online advertisements. Instead, 1&1 ListLocal lets SMBs focus on their local target audience and market their services to those in their surrounding region.

The company explains that ListLocal is an internet solution that provides SMBs with an opportunity to develop an online presence and advertise to their local region. SMBs using this service can be found on popular internet directories such as Google Maps, Yahoo! Local, Yellowpages.com, Bing, Ask.com, Local.com, Superpages.com, AOL and Switchboard. In addition to serving small and medium businesses, the 1&1 ListLocal Service is especially beneficial for the self-employed or freelancing individuals who want to be listed quickly and easily in local IYPs in order to attract potential customers.

It adds that it is only necessary to provide business data once through a simple form, which it then submits to all basic listings though the IYP portals. Any changes to the information will automatically be updated on all IYP listings. The company says that along with the standard contact details, such as name, address and telephone number, professionals can also include a graphic or logo with their listing and even insert a direct link to the company's homepage. Integrated search engine optimization ensures that each listing can be found using the top search engines despite the strong competition found on the World Wide Web.

"The 1&1 ListLocal service reflects just how important it is to optimize online marketing through search engines," said 1&1 CEO, Oliver Mauss. "Online marketing initiatives are often very successful supplements for establishing brand awareness, particularly to an audience in a specific area or region. For those with both small and large marketing budgets, utilizing multiple search sources, including online directories, will help increase online exposure for SMBs and therefore drive more traffic to their websites. That's why we see a huge market potential for this service."

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