Jul, 2009 : 1and1.com: SMB owners risk unnecessary spendings

📅 July 29, 2009 - 2 out of 5 SMBs Don't Exist Online

- Confusion over cost and effort involved in owning a business website
- 84% of SMBs pay too much for Web hosting
- Web hosting industry leaves SMBs unclear about the real price and value of being online
- For many SMBs, affordability tops service, quality and reliability
Philadelphia, PA, July 29, 2009 - SMB owners risk unnecessary spending due to confusion over the cost and effort involved in Web hosting, according to research released today by 1&1 Internet, Inc., the world's largest Web host by known servers. The results from a study of over 1,800 US small to midsize businesses [1] suggest that most SMB owners are misinformed about the cost of owning a business website.

The study discovered that 40 percent of SMBs do not yet have an online presence. Of those businesses without a website, 53 percent stated they had no idea what a website would cost each month. These small business owners need more information about the features and benefits of Web hosting to broaden their range of possibilities to profit from the internet.

Oliver Mauss, CEO of 1&1 Internet Inc., said, "While many small companies today leverage the Web with increasing proficiency, too many businesses remain excluded from the online world. Although an online presence becomes more and more important for the acquisition of new customers, small business owners are still unaware of the true cost of Web hosting. They overestimate the necessary business investments for being online and underestimate how simple and affordable it is to source a website."

Of those SMBs already online, 83 percent report that their website was essential to their company's success. So, how could so many go without? Cost is a critical factor. The average respondent without an online presence guessed that a business website would cost a whopping $67 per month. 91 percent of those same respondents thought it would cost more than $10 per month, which is the average cost for a professional Web hosting package from Web hosts like 1and1.com

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Company: IONOS

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