Feb 21, 2007 : Entrust Releases Survey Results

📅 February 21, 2007 - Digital identity and information security provider Entrust (entrust.com) announced on Tuesday that its recent survey revealed that online consumers are ready to adopt advanced anti-phishing measures.


Titled the SSL Security Consumer Omnibus Survey, the results showed that 85 percent of those who routinely conduct transactions online look for a specific icon or indicator, such as the "padlock" used with SSL certificate technology. Unfortunately, standard SSL certificates can sometimes be illegitimately obtained and can trick even seasoned Internet users into phishing or man-in-the-attacks fraud attacks, says Entrust.

"It's clear that Internet users are becoming increasingly savvy at protecting themselves online, but the adoption of extended validation SSL Certificates by e-commerce companies is the key next step in this fight against phishing and online fraud. The technology represents the first level of defense in a strong, layered security strategy," says Bill Conner, Entrust chairman, president and CEO. "Because online criminal organizations continue to adapt and develop sophisticated fraud tools to attack innocent online consumers, organizations should be proactive in protecting their customers and business."

The survey pool consisted of 1,099 consumers who were asked questions about their knowledge of and trust in various Internet security indicators as it relates to SSL secured-Web sites.