Sep 15, 2008 : Mosso Powers Teen Awards Site

📅 September 15, 2008 - Web hosting provider Rackspace Hosting's (rackspace.com ) cloud division Mosso (mosso.com -> rackspace.com) announced on Monday that interactive design firm Hello Interactive (hellointeractiveinc.com) successfully deployed Mosso's flagship product, The Hosting Cloud, to host FOX 2008 Teen Choice Awards (teenchoiceawards.com) program.

The Teen Choice Awards, held last month on August 9, recognizes the year's biggest achievements in music, movies, sports, and television in the more than 70 categories, as voted on by teens aged 13 to 19.

Hosted on Mosso's cloud, Hello Interactive's site helped this year's awards program to increase audience participation to more than four times last year.

Since the website processes more than 34.5 million votes processed in real time over the course of a few weeks, the site needed to be able to scale quickly to handle traffic spikes after various promotions from FOX, MySpace, and other companies.

Mosso's Hosting Cloud enabled Hello Interactive to handle the traffic fluctuations seamlessly, and provide up-to-the-minute voting updates to industry executives, talent agents, and other parties seeking information about the standing of participating celebrities.

Released in February, the new version of the cross-platform cloud computing solution offers seamless scalability, enabling developers and companies to deploy large Web applications.

The website performed so well that FOX said that it will continue to use Hello Interactive for other upcoming projects. Many of Hello Interactive's clients are in the entertainment industry.

"Extreme traffic fluctuations are characteristic of entertainment websites, which experience huge spikes during promotions on the days immediately preceding the event -- it is practically impossible to predict patterns," says Jonathan Bryce, Mosso co-founder. "These kinds of sites make up the majority of Hello Interactive's projects. The challenges they present are Mosso's sweet spot, and we were able to provide them with the scalability, cost structure and support needed in order to help ensure a seamless client experience, every time."

Before using the Hosting Cloud, Hello Interactive had to provision dedicated servers to ensure performance, which was not as cost effective. By using Mosso's Hosting Cloud, Hello Interactive was able to deploy a site in minutes and pay only for what it uses at any given time, saving the company money and time.

The company is also using Mosso to host the upcoming 2008 Tour of Gymnastics Superstars, a tour that showcases the stars of the US Olympic team in cities across the nation.

Mosso provides The Hosting Cloud and CloudFS, providing enterprise-grade hosting and storage services. The company recently named Bruce Runyan to chief uptime officer.

Reads: 1602 | Category: General | Source: TheWHIR : Web Host Industry Reviews
URL source: http://www.thewhir.com/marketwatch/091508_Mosso_Powers_Teen_Awards_Site.cfm

Company: Rackspace

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