Blue Falcon and MeasureCast Partner for P2P Audience Measurement

📅 October 15, 2001 - Blue Falcon Networks (bluefalcon.com), a leader inpeer-to-peer streaming media delivery, announced a strategic partnershipwith MeasureCast, Inc. (measurecast.com), a third-party streaming audience measurement company with more than 1,000 customer stations.

Blue Falcon will incorporate the MeasureCast Streaming Audience MeasurementService into its streaming delivery technology as a key offering to itslarge Internet broadcasting customers. The partnership enables Blue Falconto offer its streaming customers turn-key, third-party audience measurementservices through a trusted market leader. This complements the company'score business of delivering secure, cost effective, and massively scalablestreaming media. MeasureCast has positioned itself to capture a largepercentage of on-line broadcasters expected to adopt peer-to-peer streamingcontent delivery.
"Our broadcasting customers are looking for ways to effectively cut costswhile delivering a high quality end user experience," said Bill Piwonka,vice president of marketing for MeasureCast. "As peer-to-peer streamingdelivery proves its capability in this area, we expect it to be widelyaccepted in the mainstream marketplace. Partnering with a market leader likeBlue Falcon will allow us to capitalize on this opportunity to grow ourbusiness."
Blue Falcon customer, Radio Free Virgin, a digital broadcasting company, isthe first to deploy the combined solution. "Seamless and accuratethird-party measurement is key for us to monetize our large and rapidlygrowing listener base," said Zack Zalon, general manager of Radio FreeVirgin. "We are pleased that Blue Falcon now brings this key capability toits peer-to-peer delivery network."