Nov, 2001 : UltraDNS Adopts NewChannel to Drive Revenue

📅 November 13, 2001 - NewChannel Inc. (newchannel.com) announced that UltraDNS Corporation has selected its award-winning eSales Solution to proactively provide online sales assistance to its Web visitors at www.ultradns.com.
With NewChannel, UltraDNS sales representatives are now able to offerconsultative sales assistance to online customers who are researching itsdirectory services solutions including managed DNS service, URL forwarding,and e-mail forwarding aervices, which help high traffic sites manage Website and domain name issues.
"Selling to a highly technical audience who turns to the Web first toresearch product options, we were looking for ways to enhance our salescommunication with the qualified visitors on our site," said MichaelGuglielmi, Vice President Sales and Business Development at UltraDNS. "WithNewChannel we are able to educate these visitors about our scalable, carrierclass directory infrastructure solutions, increasing the effectiveness ofour sales team, while decreasing the cost of customer acquisition."
Real Time Sales Assistance
NewChannel allows UltraDNS sales representatives to proactively interactwith visitors to their site who are most in need of online assistance, atthe point in time they are most likely to need it. NewChannel does so byproviding a solution that responds to the needs of visitors on a Web site inreal-time, alerting the sales team to the presence of a visitor who requiresassistance. The sales consultant can initiate a permission-basedconversation with the customer via an on-screen dialogue and is then able toanswer questions, walk visitors through product specifications, serviceagreements, or other materials to advance the sales process.
"NewChannel helps UltraDNS gain a competitive advantage," said AlanWeisleder, NewChannel president and CEO. "By providing its sales team withthe tools to proactively contact potential customers on the Web site at theoptimum moment, UltraDNS can communicate the superiority of its solutionwell ahead of the competition and before Web visitors have the chance toclick away."

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