Yoast SEO Plugin for WordPress Now Offer Defragmented Schema Markup


todhost.com logo!May 2, 2019 - Popular WordPress plugin Yoast is releasing an update which offers defragmented implementation of Schema.org markup. Sounds complex? Not worry, we'll define the term for your understanding.

What is Defragmentation?

Here is how Wikipedia puts it: "In the maintenance of file systems, defragmentation is a process that reduces the degree of fragmentation. It does this by physically organizing the contents of the mass storage device used to store files into the smallest number of contiguous regions (fragments). It also attempts to create larger regions of free space using compaction to impede the return of fragmentation. Some defragmentation utilities try to keep smaller files within a single directory together, as they are often accessed in sequence.

Defragmentation is advantageous and relevant to file systems on electromechanical disk drives. The movement of the hard drive's read/write heads over different areas of the disk when accessing fragmented files is slower, compared to accessing the entire contents of a non-fragmented file sequentially without moving the read/write heads to seek other fragments."

What makes this a first-of-its-kind update is that it cleans up the “fragmented mess” created by most Schema implementations

Even the best Schema implementations are not done very well, the company says, as they often provide no context to search engines.

For example, if a page has eight pieces of Schema markup it’s often unclear to search engines how they’re related to each other.

It’s clean, but those are still eight individual items and search engines need will need to figure out how they’re related to each other.

In addition, it’s also not clear to search engines what the main entity is on the page.

Yoast explains how the latest update to its plugin weaves everything together:
ADVERTISEMENT

“In our implementation, which we’re releasing today, all of the pieces “stitch together”: we form them into a nested structure. Without this nesting, a search engine doesn’t know how all these pieces relate to each other, and what the most important piece on a page is. Our implementation also clearly and explicitly defines the “main thing” on that page. This removes all of the guesswork and adds a lot of context for search engines.”

You can see the difference for yourself by running one of Yoast’s example pages through Google’s structured data testing tool.

You can see that the main entity of the page is an article. The article is part of a webpage, which is part of a website.

Scrolling further down you’ll see more entities which Google detects as being related to the article, such as images, author, publisher, and more.
What does this mean for SEOs and site owners?

Implementation of Schema markup with Yoast’s plugin can result in:

Correct info in Google Knowledge Panels.
Full support for Rich Article Pins on Pinterest.
Showing up in a News listing or carousel (when combined with the News SEO plugin).
Higher chance of product snippets in Google Search results (when combined with the WooCommerce SEO plugin).
Higher chance of good local listing snippets (with the Local SEO plugin).

Yoast SEO 11.0 with Schema.org implementation is available now by upgrading the plugin. And these new features are all available in the free version.
What is Schema Markup & Why It’s Important for SEO
What is Schema Markup?

Schema markup, found at Schema.org, is a form of microdata. Once added to a webpage, schema markup creates an enhanced description (commonly known as a rich snippet), which appears in search results.

Top search engines – including Google, Yahoo, Bing, and Yandex – first started collaborating to create Schema.org, back in 2011.

Schema markup is especially important in the age of Hummingbird and RankBrain. How a search engine interprets the context of a query will determine the quality of a search result. Schema can provide context to an otherwise ambiguous webpage.

todhost.com Reads: 27 | Category: General | Source: WHTop : www.WHTop.com
URL source: https://www.todhost.com/announcements/71/Yoast-SEO-Plugin-for-WordPress-Now-Offer-Defragmented-Schema-Markup.html

Company: Tod Host

Want to add a website news or press release ? Just do'it, it's free! Use add web hosting news!

Related news


Apr 4, 2019 - New Google Algorithm May Update Page Ranking - Google is up again with a new research paper which describes a dramatically new way to improve how web pages are ranked. This algorithm claims significant improvements to deep neural network algorithms that calculate relevance.

The new algorithm discusses a method of ranking web pages called, Groupwise Scoring Functions.

Without confirmation from Google we cannot know for certain if it is in use. But because significant improvements are claimed by the researchers, it may not be far-fetched to consider that this algorithm may already be in use by Google.

Does Google Use Published Algorithms?

Google has stated in the past that “Google research papers in general shouldn’t be assumed to be ...
Feb 10, 2019 - Preparing for Joomla 4.0 - Great news for Joomla fans: Joomla 4 alpha has been released and the stable Joomla 4 would be released soon. Joomla 4 shows up with both user experience and code quality improvements such as: Framework 2.0, Bootstrap 4 integration, raise minimum supported PHP version to PHP 7, new media manager, back-end UI improvements, remove previously deprecated functionality and more is expected to give Joomla! large functionality improvements with limited backward compatibility breaks.
Joomla 4 new features explained

Joomla 4 - a totally new version: Joomla 4 core is built with modern technologies to become a more powerful and easy-to-use CMS platform. Its goal is to simplify the upgrade process by ...
Dec 12, 2018 - WordPress 5.0 Comes with Gutenberg Update - WordPress 5.0 is here with a major update - Gutenberg, The Gutenberg update is the biggest single update in WordPress history. The WordPress Gutenberg blocks which will be beginning with WordPress 5.0, completely changes the way posts and edits are done in WordPress. In this post, we explain how the new blocks work with the new Gutenberg WordPress Editor.

Before we go any further, you should check out our WordPress Gutenberg Ultimate Guide. That post and ebook covers information that this how-to will assume you already know. The Classic Editor plugin will only be officially supported until December 31, 2021, so you can only delay the inevitable for so long.

What are WordPress Gutenberg ...
Aug 15, 2018 - Enable Your Free SSL to Avoid Being Hurt by the Google Chrome Update - Enabling SSL on your website is no longer an option. As Google roles out its Chrome update which mark sites that do not have SSL enabled as "unsecure", enabling SLL is now a must as not doing so could hurt your website reputation and business.

Taking advantage of Todhost's Free SSL is easy. Enabling (or forcing) the SSL will give your domain an "HTTPS://" prefix, which ensures your website will be labeled as "secure" in most web browsers.

The Free SSL will be automatically added to every domain for new and existing cPanel platform customers..

The Free SSL lasts for 90 days from issuance and renews automatically at no cost to you so your site hosted with Todhost should never be without ...
May 14, 2018 - Search Perform Better Than social for referral traffic in 2017 - The dynamism of the internet is taking a new turn. The changes are becoming so significant that they could throw up new challenges and influence behaviors and the way traditional ranking algorithm have functioned. A new referral traffic report from Shareaholic indicates that in 2017, search accounted for a larger share of website traffic than social network visits. This will be upsetting a trend which had been observed and remained consistent since 2014. It will be the first time since 2014 search will be generating a larger share of visits over social. This throws up some food for thought especially for people whose focus and traffic sources had been the social media channels which had ...