Directi Launches Radix, Appoints ARI Registry Services for New [...]

Directi Launches Radix, Appoints ARI Registry Services for New TLD Project

Mar 12, 2012 - Two leaders in the Internet and domain name industries join forces to apply for new Top-Level Domains under ICANN's highly anticipated program.

In an announcement set to shake up the domain name industry, Directi ( ) has appointed ARI Registry Services as the exclusive Registry services provider for Radix, a new entity within the Directi Group, that will be focused on obtaining and running new generic TLDs. The Directi Group runs multiple successful businesses in the web services space including ResellerClub ( ) , LogicBoxes ( ), BigRock ( ) and

Under the arrangement, Radix will aim to secure Top-Level Domains, under ICANN's program to expand the Internet's addressing system. ARI Registry Services will provide back-end registry and technical consulting services to Radix.

This latest in a string of new TLD appointments for ARI Registry Services will bring two of the domain name industry's most successful entrepreneurs together.

Adrian Kinderis, CEO of ARI Registry Services, welcomed the appointment.

"This is one of the largest and most enterprising new Top-Level Domain initiatives ever announced," Kinderis said. "ARI Registry Services shares the entrepreneurial spirit shown by Radix and this latest appointment shows we are uniquely placed to support entrepreneurs seeking to tap into the multi-billion dollar domain name industry."

"Radix needed a registry solution that is capable of handling high volumes and millions of domain names. They also required an operator with expertise, security, reliability and entrepreneurial grit. That's why ARI Registry Services was selected as the successful candidate."

"Directi runs some of the largest and most successful domain name registrars and web hosting companies in the world and I'm proud they have selected ARI Registry Services to support their ambitious new Top-Level Domain plans. This latest client win not only positions us as a leader in the Registry services space, but reinforces the fact that you don't have to be an existing gTLD Registry in order to be successful in this program. The game is certainly changing." Bhavin Turakhia, Founder of Radix, said ARI Registry Services was clearly the candidate for the project following an extensive evaluation process.

"Directi is well known for breeding and nurturing highly successful business models and our plans for the new Top-Level Domain program are no different," Bhavin said. "We have set ambitious goals as part of this new Top-Level Domain project and as such we went to the market seeking a provider with the flexibility to handle our demanding business requirements and the technical capability to guarantee streamlined operation. We found many registry providers were not capable of adjusting their offerings to suit our unique project. This is why we selected ARI Registry Services for this project because their approach to business mirrors ours."

The exact TLD strings Radix will apply for with ARI Registry Services support will remain confidential until the May 1st public unveil.

About Radix

Radix FZC is a Directi Business whose mission is to become the Registry operator of a variety of Top-Level Domains. Radix will be an active participant in ICANN's process to expand the Internet naming system, and will aim to obtain rights to operate several new generic domains. Radix will leverage Directi's rich domain expertise, and will be led by an able team which has helped flourish some of Directi's existing Registrar and web hosting businesses.

About ARI Registry Services

ARI Registry Services (formerly AusRegistry International) is one of the top companies globally with the technology and expertise to activate, implement and manage new Top-Level Domains. Leveraging ten years of experience as a TLD Registry operator, ARI Registry Services will provide new Top-Level Domain applicants with the same software and consulting services that currently drive the .au (Australia), the .ae (United Arab Emirates), the .qa (Qatar) and .om (Oman) country codes. Additionally, ARI Registry Services is the first TLD Registry to operate non-Latin, country code Top-Level Domains and a global leader in the continued innovation and expansion of the Domain Name System. Visit or find out more about the new Top-Level Domain program here:

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